Reshaping our future
I gave a presentation to a CPA Australia SME discussion group this week and found the discussion very interesting. I am a presenter for The Climate Project http://www.acfonline.org.au/default.asp?section_id=193. The first half of the presentation provides an overview of what climate change is and why it is important to start to do something about addressing the causes now. The second part of the presentation is a discussion about innovative businesses that are taking positive and profitable steps to reduce their impact on the environment. While we discussed reducing waste and making conscious decisions about how we do business now, we also discussed how successful those …
Where value lies
The value proposition for any business is defined by what value is delivered to the customer. 12 micro caps presented to a room full of investors earlier this week, and the customer proposition was clearly defined in only one of those presentations. I understand the pitch was focused on returns to investors, yet I was intrigued that only one company provided insight into the value they delivered to customers, and coincidently that company seemed most investment ready to me, a somewhat scary proposition, given that all companies are listed on the stock exchange. I don’t recall any sensitive information being …
So what is value?
I believe that depends on where you sit from the customer’s point of view. While there are many different value points along the way to delivering a service or product to a customer, it is the customer that will determine the value by what the customer is prepared to pay. I’ve looked at several business plans in the last week. The plans are great on describing the business idea – the technology, product or service that will be taken to market. The analysis seems right, the descriptions of how things work and will be delivered are passionately explained. The strategic thinking …