Clarify and focus on the activities that create value and constantly assesses performance against value-creation metrics
Many businesses review their financial position when they complete their annual returns, and may use balance sheet measures, gross and net profit margins and other assessments they have developed.
Market Gap assists in assessment that few companies can achieve on their own, understanding their value from a market perspective and assessing their performance based on value creating / destroying activities.
There are many methods of assessing the value of a business: simple methods of multiples of profit, the assessment of tangible assets, and many more sophisticated assessments. Market Gap ensures that the most relevant, revealing methods are used, that the results are understood and deliver real value to the business.